Realestate
Description
Case Study for an app that makes buying/selling properties easier
Client
Realestate
Year
2022
Role
UI Designer
05
User Research
Users value simplicity when it comes to searching for properties. Mobile compatibility is essential, many users prefer to browse listings on their smartphones. Mapping and location-based services is highly needed for exploring the area and property locations. Personalization features, such as saved searches and recommended listings, can enhance the user experience and increase engagement. Communication tools that helps interaction between buyers, sellers, and agents are crucial in search for the property.
01
Product Overview
An app that you have everything you need to find an apartment of your dreams. Buy, rent or sell. Real estate was never so real and easy. This app allows you to easily navigate through property images, read the necessary info, contact with the owners and have better understanding of the property you are looking for
02
Problem Statement
One of the problems that buyers/tenants face is the lack of direct connection with the seller/buyer
03
Goals
The platforms main goal is to offer easy search for all listed properties, as well as to get the necessary information to make informed real estate decisions.
My Process
EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
TEST
Design Timeline
04
Target Audience
Target audience for this app are any person that is eligible to rent, buy, sell a property. That mostly includes people in age gap of 35-50
05
User Research
Users value simplicity when it comes to searching for properties. Mobile compatibility is essential, many users prefer to browse listings on their smartphones. Mapping and location-based services is highly needed for exploring the area and property locations. Personalization features, such as saved searches and recommended listings, can enhance the user experience and increase engagement. Communication tools that helps interaction between buyers, sellers, and agents are crucial in search for the property.
06
Competitive Analysis
Let’s dive in into some of the most popular and used property listing websites in the area
Company Name
Company Info
Direct Contact Via App
Detailed high res images
Recommendations following previous search
Info about the area
Accurate Pricing
Olx.pl
Website
Otodom.pl
Website
Agency Websites
Website
07
Unique Features
Filter apartments according to your needs and taste Get recommendation according to your previous search and preferals Connect directly with seller and ask questions See the detailed information about the listing, check it on the map.
08
Quantitative Research
I’ve conducted research in property listing metrics, search behaviour analysis, conversion metrics, and geographic analysis in order to create the best User Experience for users.
Observation
80%
of people check properties on their mobile phones and go through many website that are not very well mobile compatible
50%
of website don’t have the correct visual appeal and user interfaces are very complicated and packed
80%
of websites don’t have strong filtering options and locations pins/maps don’t show the exact address
50%
of websites social interaction tools are not developed enough. You can’t directly connect with the seller/owner
Empathy Map
Says
Looking for an apartment to buy but online search is super complicated
Would be great to have an app that could have better communication
Usually people don’t show the location and write the address of the property
Looking at poorly taken images of the place makes me to not want that apartment
Thinks
Communication should be the main factor between buyer and seller
Showing the address on the map isn’t that difficult
I’m tired of copying emails or phone numbers to message sellers
Buying a place shouldn’t be that complicated. We’re in 21st Century
Does
Daily checks the websites and calls agencies to find a place
Asks friends or family if they know place that is suitable for her
Checks the outdoor announcements as well to see if something new is listed
Talks to few agencies and texts other owners that interested her
Feels
Overwhelmed by the search and tabs open in the browser
WantS to have a platform that makes the processes easier
Very tired after work to go through hundreds of websites to find an apartment
Feels like spending too much time on browsing the web for the property
09
Pain Points
Pain Point 1: Limited information available for each property listing. Users may find that listings lack essential details such as floor plans, property dimensions, neighborhood amenities, or comprehensive descriptions. Pain Point 2: Lack of real-time updates on property availability and status. Users see listings that have already been sold or rented but are still displayed on the app. Pain Point 3: Challenges in effectively communicating with real estate agents or property managers through the app. Limited communication channels, delayed responses, or unresponsive agents.
User Persona
Name:
Dorota Kowalska
Age:
35
Education:
University of Warsaw
Job:
Family Physician
Location:
Krakow, Poland
Hobbies:
Hiking and dancing
Bio
Dorota is looking to purchase her first home in Poland, Krakow after renting for several years. She is tired of paying high rent prices and sees buying a property as a long-term investment. She wants to find a comfortable, well-located home within her budget that meets her lifestyle needs. Sarah is tech-savvy and prefers using mobile apps for convenience and flexibility.
Personality
Hardworking
Smart
Expressive
Thoughtful
Pain points
Overwhelmed by options
Uncertainty about neighborhoods
Difficulty in scheduling viewings
Lack of transparency in pricings
Goals
Find the perfect property
Streamline the search process
Easily get the property information
Have smooth communication with the seller/agent
Sketches/Low-fidelity Wireframes
High Fidelity Screen
Get Started
This is the page you see when you open the app before logging in. Dark theme and clean design gives the idea of minimalistic and simple user experience.
In this page you can filter apartments according to your needs and taste. Also the algorithm calculates and recommends you apartments following your budges and preferred style.
Top Rated
Show Yourself
In this page you are able to connect with seller directly or ask any questions you have. This allows both sides to communicate and makes the process faster.
Other Screens
Map view
Map view allows you to see the area and understand what is around. All the stores, gyms, pharmacies, etc is included. This allows you to have better understanding of the area and how much it fits your needs.
Overview
Here you can see detailed information about the apartment/house you are looking to rent or buy. It includes information about the size of the apartment, as well as how many bedrooms and bathrooms included.
About
Here you can read the detailed info about the apartment/house. You can get familiar with terms and conditions, info about the owner and the area as well as the history of apartment.
10
Key Takeaways
The real estate case study underscores the importance of user-centric design, offering comprehensive property information, efficient search and navigation, transparency, and continuous improvement. Prioritizing user needs ensures effective app development, while detailed listings and neighborhood insights enhance user experience. Streamlining the search process and providing seamless communication tools improve user efficiency. Transparency in pricing and updates builds user trust, and ongoing optimization based on feedback ensures the app meets evolving needs.
11
Roadmap
User-Centric Design: Conduct thorough research and develop user personas. Design intuitive interfaces and features based on user feedback. Comprehensive Property Information: Enhance listings with high-quality images and neighborhood insights. Ensure real-time updates on property availability and pricing. Efficient Search and Navigation: Implement advanced search filters and personalized recommendations. Optimize navigation for a seamless user experience. Transparency and Trust: Provide clear pricing information and timely updates on property status. Establish trust through reliable and accurate information. Continuous Improvement: Gather user feedback and prioritize feature updates accordingly. Conduct regular testing and optimization to enhance app performance.
Turalj
TURAL JUMSHUDLU
2024