Sensum Coffee
Description
Packaging design for leading
coffee brand in Baku, Azerbaijan
Client
Sensum Coffee
Year
2023
Role
Graphic Designer
01
Client Background
My client was boutique coffee roastery named "Sensum Coffee," specializes in sourcing high-quality coffee beans from around the world. With a focus on delivering exceptional taste and aroma, they sought to revamp their packaging to better reflect the premium nature of their product while remaining accessible to their diverse customer base.
02
Challenge
Sensum Coffee wanted to differentiate their brand in a competitive market crowded with premium coffee offerings. They aimed to have a balance between luxury and affordability in their packaging design. The challenge was to create a design that exuded sophistication, yet remained cost-effective to maintain their competitive pricing strategy.
03
Understanding the Brand
I conducted thorough research to understand Sensum Coffees' brand values, target audience, and market positioning. Their commitment to quality, authenticity, and affordability served as the guiding principles for the design process.
04
Subtle Brand Elements
Incorporating the Sensum Coffee logo and branding elements in a subtle yet impactful way ensured brand recognition without overshadowing the product itself. A combination of embossing, foil stamping, and spot gloss techniques added tactile appeal and elevated the overall aesthetic.
05
Final Design
Client was very happy with the final delivered product. Feedback from consumers assured the packaging's ability to stand out on shelves while maintaining an approachable appeal. Sales data indicated a noticeable increase in product visibility and customer engagement, reaffirming the success of the design.
06
Result
Through a meticulous blend of minimalistic design, strategic branding, and practical functionality, I transformed Sensum Coffees' coffee packaging into a premium yet affordable offering. By prioritizing the brand's core values and consumer preferences, I delivered a solution that not only elevated the product experience but also strengthened Sensum Coffees' position in the competitive coffee market.
Turalj
TURAL JUMSHUDLU
2024